Geocate  :|:   Know where they are.  :|:


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FAQ's - Terminology

Geocate™ & GNT Product FAQ Summary

What is Geocate?
Geocate is the world’s first non-mapping, non time-to-distance network location technology. It is a deterministic, adaptive Artificial Intelligence engine that tracks, learns and predicts future networking activity and events. Geocate overcomes the now well-known problems related to IP mapping (IP4 to IP6 upgrade) and drastically improves on time-to-distance techniques.

What is GNT?
GNT is an adaptive triangulation technique, which detects time-to-distance information both TO and FROM the end user. Similar to a Global Positional System, GNT uses this time latency information to determine the probability and improbability of a users location.






Product Features

 

Geocate Features
  (i.e. the Artificial Intelligence)

Lets merchants target various advertisements by city or distance from a given address.
Does not rely on IP mapping, which is quickly become too burdensome as the IP6 protocol is adopted.
Less backend work - staffing and maintenance is low.
Geocate doesn’t map IP addresses - it uses real-time, known details of the end user to track where their geographic location is - providing a highly scalable and efficient solution.
Geocate makes decisions based upon known details such as: GNT feedback, personal information and other learned variables.
 

GNT Features
 (i.e. Adaptive Triangulation Technique)

Detects information both TO the end user and FROM the end user.
Is an adaptable time-to-distance triangulation technique.
Additional adaptation to network changes through input from Geocate.

 

The combination of these two radically different techniques (GNT & Geocate) is the only solution that addresses non-mapping geolocation and all associated known issues. Geocation provides fraud control systems with the pivotal information - the user’s geographical location - required to authenticate that a user is where they should be.


What is Geolocation?
Geolocation is the process of determining the geographic location of an IP address on a network in real-time. If you know where the IP address is, you can verify that it’s user really is where they claim to be.

Why is Geolocation important?
There are many advantages to knowing the location of where a network user claims to be. Applications include banking & financial services, ecommerce, law enforcement & government, marketing, medical, insurance, login security, email control and management and many more.

What is Geocation?
Geocation is the action of using FINDbase™ technologies, Geocate and GNT, to provide a degree of certainty to where a user is in real-time. Geocation provides the pivotal information required by fraud control systems as used for account access authorization, merchant credit card processing, product delivery address confirmation and more.





Why Don’t Other Techniques Work?


Both IP Mapping and NGT are unable to adapt to the rapidly changing network topologies.

The increasing number of IP addresses in use requires a tremendous amount of staffing to attempt to databases accurate.

Companies that use:
IP Mapping


Quova
Digital Envoy


 Companies that use:
 Mathematical Techniques


NSA’s NGT
Network Geolocation Technology
(Triangulation - similar to a GPS system.)
Geocate & GNT
Geographic Network Tracking
 







Geocate vs. IP Address Mapping

Internet IP Mapping Services provide the physical address of an IP user by looking up the address in a proprietary database. However, with the sheer amount of data that needs to be processed these services are often not “real time” and may report where the IP address is registered rather than where the IP address is being used. Users wanting to defraud this type of system can simply access an ISP in the location they want to appear to be in. Most users of AOL’s dial up service are registered in Virginia, so no matter where they dial in from, the IP Mapping service will report that you are in Virginia.
Additionally, the Internet is rapidly moving from IP version 4 (IP4) to IP version 6 (IP6) with 128 bits. While IP4 provides only 4,294,967,296 unique addresses IP6 provides 2128 unique addresses. Put another way, that’s 340,000,000,000,000,000,000,000,000,000,000,000,000 addresses. While it is theoretically possible to record the geographical location of all IP4 addresses, it’s simply not possible to map the IP6 range with current or imminent technology.
Geocate does not map the IP addresses - it is a highly scalable solution that uses known user details from historical data to provide logical location information. It will work with IP4 and uniquely, with the entire IP6 range.

EXAMPLE 1: Financial Services
On-line accounts are all too often inadequately “protected” by a simple user ID (often the account number) and a simple password (sometimes the last few digits of a social security or credit card number). Knowing where the account is being accessed is an essential part of profiling the users login behavior that in turn can be used to identify potential login violations. For example, if a user typically logs in from the Berkeley/San Francisco area, it’s very possible that a login from Billings, Montana is from an intruder.
Once Geocate identifies where an account is being used, the Credit Card transactor can use this information to stop potentially fraudulent card activity by denying transactions that fall outside of the users usage patterns.

EXAMPLE 2: Marketing
Knowing the geographic location of an Internet user can have benefits for companies advertising products and services. Websites can personalize marketing campaigns with content specific to where the viewer lives. This can be useful for online surveys, political candidates, local/regional advertisers and much more.

EXAMPLE 3: Remote login security
Remote login security is often fatally compromised if the users ID and password have been compromised. Geocation provides the necessary information to build a profile of a users login behavior that in turn can be used to highlight potential login security violations. For example, if a user remotely logs in from the greater Boston area, it’s very possible that login attempts from Atlanta and Seattle are attempts to hack into the account. Applications range from online banking, legal, medical, Remote PC connectivity solutions and any application where users remotely access accounts.




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